Alan Smith

Samantha Wuerfel

Creative Professional


Authentic, self-driven professional with experience in marketing, creative brand development and project management. A passionate artist, who strives to support positive growth within communities and organizations.


Working Artist, Abstract Expressionism

June 2019 - Present

Emerging self-taught artist exploring thoughts, feelings and the human experience.

  • 6 month apprenticeship with Grace Howl Contemporary Art.
  • Studied and practiced color theory, technique and contemporary art history.
  • Shows at Grace Howl Contemporary Art, Art & Frame of Sarasota and Urbanite Theater.
  • Featured Artist of the Month, Scene Magazine, May 2020.
  • Organized community pop up art show for emerging young artists.

Marketing & Brand Development, Freelance Consultant

January 2016 - Present

Established freelance consultant to support local small businesses & aspiring creatives.

  • Designed and development marketing strategies and campaigns.
  • Managed social media platforms and brand identity.
  • Utilized the latest innovations in creative content generation.
  • Created custom newsletter themes, copy and collateral.
  • Assisted in event management and execution.

Retail & Marketing Manager, Full Spectrum Health

September 2013 - December 2019, March 2020 - Present

Wearer of many hats in Holistic Health and Wellness clinic with vitamin store.

  • Lead on inventory management, product development and sales.
  • Managed online schedules of multiple practitioner clinic.
  • Designed marketing materials, direct mail collateral and social media campaigns.
  • Assisted with client care and customer relations.
  • Vast knowledge of alternative therapies, herbalism and homeopathy.

Key Skills

  • AdobeSuite
  • MailChimp
  • Canva
  • Slack
  • GSuite
  • Office365
  • Shopify
  • Wordpress
  • SquareSpace


Central Michigan University

Bachelor of Science, Journalism, 2012

Concentration in Advertising, media design and production.